OFFENSIVE SIGNS: 70%
MISSPELLED SIGNS: 63%
DIRTY SIGNS: 56%
POORLY MADE SIGNS: 52%
These are the top offenders in keeping customers out of a retail establishment when it comes to signage and graphics, according to FedEx Office’s recent “What’s Your Sign Survey,” based on conversations with 1000 US consumers.
The survey, done in conjunction with Ketchum Global Research & Analytics, found that almost eight in ten (76 percent) American consumers enter a store they have never visited before based on its signs and nearly seven in ten (68 percent) have actually purchased a product or service because a sign caught their eye.
So how does your signage stack up? Could it use a little refreshing? Call us today.
A family-owned printing business since 1990, Graphic Ideals serves the Phoenix market including Scottsdale, Tempe, Chandler, Gilbert, Apache Junction, Mesa, Ahwatukee, Peoria, Glendale, Buckeye, El Mirage, Sun City and Tolleson. Services include printing, typesetting, proofreading, mailing, shipping, bindery, copying and scanning, available 8 a.m. to 5 p.m. Monday through Friday.