Mobile marketing, email broadcasts and social media are good ways to inexpensively reach out to customers. If you’re not using these new tools to drive your bottom line, you should be. But why would a printing company be telling you this?
In a recent article in Quick Printing Magazine, John Giles discusses his research on this subject. He finds that to be more effective, print collateral is needed to support the electronic efforts. Direct mail is the most effective way to drive customers to mobile marketing sites. Email messages won’t make it to all customers and prospects so printed materials need to be available to support the email campaigns.
Social media creates interest in a company or a product but follow up will require print collateral to better explain the product or service. And we know a perfect source for that printing, don’t we?