Note: This is part one of a five-part blog about Fabulous File Formats.
A recent newsletter printing job had the client printing out emails sent to her as content; she would then send the printed pages on to me. I would type it up, and we’d have to proofread it carefully.
When the customer began to just forward the emails on to me intact, their workload decreased by almost half (as did mine, and so therefore the bill). If I can open the email, I can cut and paste type out of it into my layout. This is one way to “capture keystrokes.”
It’s already been typed–why type
it again? It’s already been proofread–why chance introducing new errors?
About proofreading: You can never do it enough. The most elusive typo is often in the the biggest word on the page! You should always proofread your own work, and you should also request another pair of eyes look at it as well, since we will tend to see the same thing twice. We try to correct spellings and grammar as we work with your files, but things like phone numbers really need to be checked carefully by the customer.
One more tip: Often we receive an order that’s “ready for production” but upon the first or second proof the customer is making changes to fix typos in the original copy. We have to charge for those changes, so it pays to proofread your order before it hits our shop.